The first line of defense in helping to reduce the risk of developing melanoma is by wearing broad spectrum UVA and UVB SPF protection, and L’Oréal Paris and the Melanoma Research Alliance (MRA) have launched the “It’s THAT Worth It To Me” social media campaign. The campaign is designed to encourage women to donate 15 social media seconds by sharing why SPF protection or using sunless tanner is worth it to protect their skin, their beauty and their lives. For every social share, L’Oréal Paris...